The Krema Story
Krema started with a clear ambition: to bring café-quality coffee into the workplace without compromise. Built on three pillars — exceptional coffee, exceptional machines and exceptional service — our mission was to lift the daily experience for teams across Australia.
Over time, our offering has grown to meet the wider needs of modern workplaces. Today we deliver full-scale workplace refreshment — from beans roasted here in Australia and premium-grade coffee machines to sparkling and filtered water systems — all under one managed partnership.
We now support some of Australia's largest and most respected organisations. Through all of it, the goal hasn't changed: to elevate the everyday, one workplace at a time.
The Krema Method
Every Krema partnership follows the same four-step method — it's how we deliver Business Class, every time.
01
Learn
We get to know your workplace, your team and how you work.
02
Design
We design a coffee solution around your space, people and budget.
03
Implement
We install everything and train your team, so you’re ready from day one.
04
Partner
We stay with you long-term, with ongoing service and support.
The People Behind Your Coffee
Delivering exceptional coffee, machines and support takes a dedicated team. Here's who's actually answering your calls, planning your fitout, and making sure everything runs the way it should.
Mark McAlpin
CEO
As Krema's founder, Mark has led the business for 14 years, built on three pillars: Exceptional Coffee, Exceptional Machines and Exceptional Service. He ensures clients are at the centre of every decision, delivering a Business Class experience.
Anthony McAlpin
HEAD OF CUSTOMER RELATIONS
With more than a decade at Krema, Anthony leads Customer Relations across the entire client journey. His focus is a consistent Business Class experience, from first conversation to ongoing service and partnership.
Rohan McAlpin
SERVICE MANAGER
Rohan leads Krema’s team of service technicians, with over 15 years of experience behind him. His mission is simple: keep every client’s machine performing at its best, so their coffee never misses a beat.
Phil England
FINANCE MANAGER
Phil leads Krema’s financial planning, reporting and governance. His work keeps the business on a strong financial footing, giving clients confidence in a stable, long-term partner.
Sophie Cook
CUSTOMER SERVICE MANAGER
Sophie has spent seven years at Krema managing customer relationships, enquiries and accounts. She makes sure every enquiry is handled promptly and every client feels well looked after.
James Ravensdale
MARKETING MANAGER
One of the original minds behind Krema, James returned in 2024 to lead the brand into its next chapter. He’s building Krema into the clear choice for workplaces that want coffee done properly.
Jaclyn Gaspar-Smith
OPERATIONS MANAGER
Jacky brings 19 years in sales and operations to Krema, managing stock, suppliers and deliveries. She keeps the supply chain running smoothly, so clients receive their coffee and supplies on time.
Paul McAlpin
BUSINESS DEVELOPMENT MANAGER
Paul has spent six years at Krema partnering with corporate offices across Australia on premium coffee solutions. Driven by customer service, he tailors every solution to the client's workplace and team.
Ethan Cowley
BUSINESS DEVELOPMENT MANAGER
Ethan has spent two years at Krema helping workplaces find the right coffee solution. He builds long-term client relationships founded on trust, with advice tailored to each workplace's needs.
Marcus Baker
BUSINESS DEVELOPMENT MANAGER
Marcus helps workplaces find the right coffee setup for their team. Relationship-focused, he takes the time to understand each client's needs before recommending the solution that fits best.
Darren McKnight
WAREHOUSE
Darren has spent three years at Krema managing warehousing, order picking and deliveries. His work ensures orders are accurate and complete, so clients' coffee and supplies arrive when they're needed.
Hanns Whiley
DELIVERIES
Hanns has spent almost three years delivering for Krema and supporting our warehouse and service teams. He makes sure orders arrive on time and in good condition, ready for teams to enjoy.
Michael Fay
SERVICE TECHNICIAN
Michael has spent over two years servicing Krema clients across Sydney. He keeps workplace machines performing at their best, so teams enjoy consistent, café-quality coffee every day.
Alain Stewart
SERVICE TECHNICIAN
Alain brings 15 years of coffee expertise to Krema, from barista to roaster to technician. He understands both the machine and the coffee, keeping clients' equipment performing at its best.
Rob Moussa
SERVICE TECHNICIAN
Rob brings around 20 years of coffee industry experience to Krema's service team. His technical knowledge keeps clients' machines running smoothly, so every cup is as good as the last.
Kervin Cura
SALES SUPPORT
Kervin has spent over two years supporting Krema's sales team with research, proposals and client follow-up. He makes sure every enquiry is followed through, so clients get what they need, when they need it.
Jovy Galit
ADMINISTRATIVE ASSISTANT
Jovy supports Krema's Service team with scheduling and coordination. By keeping service bookings organised and up to date, Jovy helps ensure technicians arrive when clients expect them.
Aubrey Lyn
EXECUTIVE ASSISTANT
Aubrey joined Krema in 2026 as Executive Assistant to the leadership team. She keeps the business organised and running smoothly, so clients get timely responses and reliable follow-through.
About Krema FAQs
Company Overview
What makes Krema different from other workplace coffee providers?
Krema is an Australian workplace coffee partner dedicated to delivering exceptional coffee, premium machines and outstanding service. Through our fully managed rental model, we take care of everything — from selecting the right machines and coffee blends to installation, servicing and ongoing support. It's our Business Class approach to workplace coffee, designed to make every cup exceptional and every experience effortless.
Where is Krema based, and where do you service?
Krema is headquartered in Melbourne and services workplaces Australia-wide through a national support network. Most clients run Krema across more than one location, so multi-site and interstate rollouts are core business — one accountable partner, one consistent standard, wherever your offices are. → Explore Locations
Track Record & Clients
What kinds of organisations does Krema work with?
Krema supports 450+ active client sites across Australia — from growing teams to some of the country's largest and most respected workplaces, spanning healthcare, retail, construction, professional services and more. Every solution is tailored to its environment, but the standard is consistent: reliable, high-quality coffee and water that scales with the business.
How established and reliable is Krema?
Krema started in 2012. It is built for the long term, and the numbers show it — 93% of clients stay beyond three years, machines run at over 98% operational uptime, and clients rate Krema a Net Promoter Score of (currently) 68, roughly double the B2B average.
Ethics & Sustainability
Is Krema's coffee ethically sourced?
Yes. Krema's blends are roasted in Australia through partners committed to responsible sourcing, fair trade and community development, with traceable supply chains. Our Clarity and Intensity Blends will be Rainforest Alliance Certified from March 2027 — one of the world's most respected indicators of an ethical and sustainable supply chain.
Does Krema support sustainability and reconciliation commitments?
Krema operates under a Reflect Reconciliation Action Plan, endorsed by Reconciliation Australia, and will have Rainforest Alliance Certification for its Clarity and Intensity coffee blends from March 2027 — backed by sourcing partners who prioritise ethical, responsible practices. These are the kind of credentials that stand up in a procurement or ESG submission.